Women control $12 trillion of the $18 trillion in global consumer spending.
In 74 percent of households, women play a key role in buying decisions.
Sixty-seven percent of women surveyed said they “cannot rely on a spouse to handle [household] investing.”
More than half of women surveyed identify as the primary handler in major investment decisions.
Sixty percent of women surveyed handle the family’s tax returns.
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Source: Study conducted by Larson Research and Strategy